IPTV, short for Internet Protocol Television, is a method of delivering and viewing television programming using an IP network and high speed broadband access technology. More than simply a new distribution and playback method, IPTV is poised to create an entirely new mindset about the television experience. Whereas current terrestrial broadcast television is the same content sent continuously to all consumers’ homes, IPTV removes the fixed television schedule. Similar to how information on the Internet can be downloaded and viewed at any time, IPTV enables television programming to be available whenever each individual consumer demands it also referred to as "on-demand personalized services".
While IP stands for Internet Protocol, it does not actually mean the television content is streaming over the Internet. IP is simply the same protocol that enables Internet access. IPTV requires high speed broadband to the consumer’s premises (two-way) and special equipment, typically referred to as a set top box, to decode the IPTV content to a TV signal that can be viewed on a normal Television. IP video, viewable on TVs, STBs, and PCs, is becoming a major part of any home or business entertainment line-up across the world.